Flyers are probably the foremost method of marketing used to promote many clubs and clubbing events on a daily basis around the world. I quite often get handed flyers for clubs when walking through the town, or find a flyer left on my car windshield, or posted through the letterbox at home. Clubs love flyers, they’re a great way to advertise this type of event, and with a good design they can yield great results and at a very low cost compared to other methods of advertising.
With so many clubs hosting events every week, it’s a very competitive business, and in order to see great results, you need to make sure your design stands out from the rest. You can do this in a number of ways; clean & simple design, good use of colour, creativity, great use of images and photographs, original ideas, great typography, unique cuts and materials used in prints, plus many more. The more your flyer differs from everyone else’s, the more chance you have of yielding the results you’re looking for from your campaign.
I’ve put together this collection of some of the best club flyer designs from around the web, these should help to inspire you for your design work. While you’re looking through this collection of designs, think about what they all have in common – what makes them stand out? What is that draws your attention to it, and how memorable is it for you? If you can answer these questions and then incorporate those elements into your own design, then you’re off to a great start.
That should be plenty of inspiration to help you with your own club flyer designs. When it comes time to have your flyers printed, you want to make sure that you pick a printing company who perform a manual quality check on your order – that will guarantee the printed flyer looks just as good as it does on your computer screen. You can get cheap club flyers online, they’re one of the most cost-effective typed of marketing for clubs – and other businesses. You can get 100 1/3 page flyers for less than $35, that’s just 35c per flyer. It’s not uncommon for someone to spend a few hundred dollars in a night out clubbing, so if just one person attended your event because of a flyer you gave them, which should pay the costs for printing all 100 flyers, and give you a profit too.
With a successful flyer design you can expect a higher turnout than 1%, so make sure your spend time perfecting your design, as that will make the difference between huge success and great disappointment from your marketing efforts.
Author Bio: Daniel has worked in design and marketing for the past 10 years. He enjoys keeping up to date on everything to do with design, print, technology and creativity, and you can find him blogging about these things regularly here and at other top blogs around the web.