Consumers see or hear 2000 to 5000 marketing messages on a daily basis when they live in the city or the suburbs. Between billboards and radio advertisements, getting through all of the noise can be very difficult. If you really want to reach your targeted audience, you are going to need to be creative and resourceful. Marketing does not have to cost you a fortune, but your tactics must be effective. Here are 5 marketing ideas that your prospects are bound to love.
Host a Community Event for Family Fun
Families are always looking for community events that they can attend for free. If you really want to reach out to local residents, why not hold a special event where all of the entertainment is provided? You can ask a band to showcase their talent, partner with other businesses to set up booths, and offer hot dogs and drinks. All you need to ask for is the attendees contact information so that you can contact them in the future via dental direct mail or by phone.
Participate in a Trade Show
Face-to-face marketing is extremely effective when you have the right people representing your company. Your potential customers who love attending trade shows to learn about new products in your industry will be open to hearing about what value you have to offer. If you want your message to be heard, participate in an industry trade show, gather names for your mailing list, and stay in contact with your prospects.
Give Away Promotional Gifts
If you are looking for dental practice marketing ideas, promotional gifts are perfect. By ordering custom items that your targeted audience will actually use, you can promote your business and make a great first impression at the same time. Prospects rarely say no to something that is free if it is useful.
Run a Contest Online
Are you active in social media communities? If you have a profile, why not run a contest? Customers love contests because they can possibly win a prize. From trivia questions, to creating the best logo for your business, you can learn a lot from contests and get added exposure in the process.
Give Incentives for Referrals
Even a $5 gas card can go a long way when it comes to marketing. If you want to increase your referrals, have your customers promote your business for you and offer them incentives. You can give out gift cards, have a raffle, or even give out promotional gifts and they are much more likely to tell their friends and family to give you a call.
Creative marketing tactics go a long way in any industry. It is all about cutting through the noise so that you can be heard. Find ways to be heard, spread the message, and expand your book-of-business the right way.